Before we discuss how to use facebook to promote your business let us see why you should use facebook in the first place. Here are some quick facts about facebook (as per Ogilvy Public Relations Worldwide)

Clearly these kind of traffic numbers cannot be ignored by any marketeer. Now let’s move on to how to promote your business on facebook.

Step 1: Start a community or brand page on facebook. This community can be about your product, service or company. You will need to constantly update the content on this community. The content should be such that it interests the facebook users. The content which has lot of viral appeal is special deals, discounts, promotion codes, freebies etc.

Step 2: Invite your existing users to connect with you on your facebook page. You can do this by sending emails to existing users to rate / review your products or services on your facebook page.

Step 3: Provide content which is available exclusively on your facebook page. Examples of such content are branded screen savers, wallpapers, special discounts, promotion codes etc.

Step 4: Use advertising available on facebook to promote your facebook page amongst existing facebook users.

Step 5: Decide on the ultimate action you want from the visitors to your community on facebook. This could be a registration on your site, a call to your call center or any other relevant action. All ‘Call to Actions’ on your facebook page should focus clearly on this one ultimate action.